Customer-Centric Brands: It starts with structure
We are in for an era of “deep” change within organisations
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps many C-suite executives awake at night. […]
Brand dis-intermediation because of digital technology
Consumer and Brand Fragmentation: The new strategic brand paradigm?
Brand consolidation kills consumer loyalty
Concept Brands: Straddling the boundaries of traditional competition?