There has been a seismic shift in the global political landscape. From Donald Trump in the US and his challenges, to globalisation, to Brexit and its implications for the EU, […]
We are in for an era of “deep” change within organisations
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps many C-suite executives awake at night. […]
Brand dis-intermediation because of digital technology
Words… words … words … When I speak to clients, I hear many different interpretations of what “digital transformation” is, illustrating that the term confuses as often as it clarifies. […]
Are we prepared to ask the serious questions digital technology requires?
Consumer and Brand Fragmentation: The new strategic brand paradigm?
Brand consolidation kills consumer loyalty
Why do so few companies “get digital right”?
Concept Brands: Straddling the boundaries of traditional competition?
Digital Marketing: the Good, the Bad, and the Measurable
Digital Marketing: yet another silo -or integrated thinking?