I work with clients to create customer-centric brands and design the organisation and marketing strategies to deliver it.
Most companies suffer from low growth, because of the following:
- Limited resources
- Disruptive competitors
- Educated and savvy consumers
- Declining margins
- An explosion and proliferation of customer data and digital technology
- Industry convergence
- Brand stature decline and parity
All companies start with similar resources, but value only gets created with exceptional insight, skills and creativity. I have delivered on this for many companies that became brand leaders. Possibly more often than most brand experts.
I adhere to the following keys: